Richard Simms
What are appropriate incentives It’s normal to pay participants when they help with research and people should be compensated for their time. However, in some types of research and for some people paying incentives isn’t appropriate. When that’s the case allowing participants to…
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To identify opportunities and kill assumptions—Creates confidence and shipping more value often.
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The more I work with product teams, the more I fall in love with the continuous discovery process. I’ve found the best product teams are those that emb…
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How many days have passed since you last spoke to a customer?
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Five failures of a modern product team
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(Value / effort) x confidence = priority
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For value-based design process
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How to do the most valuable thing?
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Richard Simms


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